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Mobile Marketing

Mobile App User Acquisition

Acquiring engaged mobile app users with optimized Cost-Per-Install (CPI) and in-app retention.

Service Overview

We run paid user acquisition campaigns driving downloads and active engaged users for iOS and Android applications. We integrate mobile measurement partners (AppsFlyer, Adjust, Firebase), optimize Cost-Per-Install (CPI) rates, and scale in-app conversion events. We operate globally across the US, Canada, UAE, Europe, Turkey, and the CIS.

Key Benefits & Features

  • Acquisition of high-LTV users with strong in-app retention metrics
  • Algorithmic CPI and in-app purchase event cost optimization
  • Accurate mobile attribution tracking via AppsFlyer, Adjust, and Firebase
  • Scalable acquisition across the US, UAE, Europe, Turkey, and CIS

Our Workflow Process

1Mobile Measurement Partner (MMP) configuration and in-app event taxonomy
2Production of localized mobile video ads and playable creatives
3Test rollout on Apple Search Ads, Google App Campaigns, and social networks
4Cohort retention analysis and in-app action cost optimization
5Scaling top-performing channels with strict ROAS controls

Frequently Asked Questions

Everything you need to know about Mobile App User Acquisition and project delivery

An MMP precisely attributes downloads, registrations, and in-app revenue to exact ad creatives, preventing wasted spend on non-performing channels.
Apple Search Ads (high-intent App Store search), Google App Campaigns (Google Play, YouTube, search network), and paid social media user acquisition.
We deploy automated bidding targeting optimized Cost-Per-Install (CPI) and down-funnel in-app action milestones (registrations, subscriptions, or purchases).

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