ASO Campaigns and User Acquisition for Fintech App

Driving target user acquisitions, boosting search visibility on App Store and Google Play platforms.

Key Metric2.4M+app installs within a year

Challenge

The fintech client app received negligible organic downloads, while paid acquisition costs (CPI) were unprofitable.

Solution

We ran full-cycle text & graphic App Store Optimization (ASO) in 3 languages, updated app metadata, and executed Apple Search Ads and Google App campaigns.

Results

Over 2.4 million downloads generated within the first 12 months
Cost Per Install (CPI) was reduced by 42%
App store organic search visibility grew by 3.5x average

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