Web Analytics
Analytics & Tracking Setup
Deploying Google Analytics 4, Yandex Metrica, and GTM for accurate tracking of user interactions.
Service Overview
We deploy and calibrate Google Analytics 4, Yandex Metrica, and Google Tag Manager (GTM). We set up conversion events, custom button clicks, form completions, messaging app transitions, and enhanced e-commerce funnels. We deliver tracking solutions for projects worldwide in any language.
Key Benefits & Features
- Accurate measurement of all customer conversion actions across the site
- Enhanced e-commerce revenue and product funnel tracking
- Streamlined marketing pixel deployment via Google Tag Manager
- Filtering of internal team traffic, bots, and analytics spam
Our Workflow Process
1Audit of existing tracking properties and event architecture mapping
2Google Tag Manager container deployment on the website
3Trigger and tag configuration for forms, clicks, and phone calls
4Real-time debugging and data validation in GA4
5Access provisioning and team analytics walkthrough
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Everything you need to know about Analytics & Tracking Setup and project delivery
GTM provides a centralized container to deploy and manage analytics tags, marketing pixels, and conversion triggers without editing website source code or deploying new code builds.
Form submissions, phone and email clicks, WhatsApp/Telegram chat launches, scroll depth, multi-step e-commerce checkout funnels, and contact detail copying.
We configure internal traffic filters in GA4 and Yandex Metrica based on static office IP subnets and designated session identifiers.
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