Selling Two Townhouse Complexes Worth 1 Billion Rubles in 1 Year
Comprehensive performance marketing: targeted search ads, web analytics, call tracking, and sales funnel optimization in partnership with the developer's Sales Director.
Challenge
The developer needed to sell out properties in two premium townhouse complexes under construction in Gelendzhik. Unit prices started at 25 million rubles. Existing ads yielded rare and expensive leads, and lack of web analytics made tracking buyer journeys impossible.
Solution
Launched targeted search campaigns on Google and Yandex Direct. Implemented end-to-end analytics with call tracking. Conducted weekly sales reviews with the developer's Sales Director to identify bottlenecks in lead processing, optimizing creatives to appeal to high-net-worth buyers.
Results
- Completely sold out two townhouse complexes in 12 months
- Total closed sales volume exceeded 1,000,000,000 rubles
- Integrated full end-to-end analytics tracking ROI down to specific keywords
- Sales team conversion grew by 28% due to funnel optimization and joint work with the Sales Director
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