High-Converting Website for Varicose Veins & Phlebology Clinic
Designing a medical landing page optimized for 40+ demographics, implementing the PmPHS copy structure, and launching targeted Yandex ad campaigns.
Challenge
The client's previous agency drained the ad budget with zero leads. The primary target audience (women aged 40+) often ignores varicose vein symptoms, relying on OTC creams. The goal was to build a high-trust site with large, legible typography and an optimized instant appointment booking flow.
Solution
Designed a responsive landing page with enlarged fonts for older demographics. Placed a prominent free consultation offer on the hero section. Mapped content using the PmPHS model (symptoms, complications, solution). Deployed search and display ad networks targeting users searching for leg pain medications and treatments.
Results
- Generated 100 high-quality leads in the first month of launch
- 24% of leads converted into physical clinic appointments
- 25% of visiting patients purchased a full treatment course immediately
- Ad spend and development costs were fully recouped within the first month
Project Gallery
Clinic website mockup on MacBook
Start Cooperation
Just write what you need — we will find a solution for any task. We will offer the best options for your business.