Tripling Lead Volume for B2B Legal Consulting in 1 Year

Launching over 30 targeted campaigns, mapping search terms across 15 legal practice areas, and optimizing cost-per-lead.

Key Metric3x ↑increase in lead volume

Challenge

The B2B legal consulting firm lacked leads for high-margin practices (corporate law, arbitration disputes, transaction support). Search ads were expensive due to severe competition.

Solution

We compiled keyword matrices for 15 practice areas and added negative keyword filters. Designed over 30 campaign sets with tailored search headlines targeting specific business problems (e.g. 'arbitration defence', 'M&A legal support').

Results

High-quality B2B lead volume tripled within 12 months
Launched over 30 unique, highly targeted ad campaigns
Compiled a robust semantic core containing several thousand targeted search terms
Customer Acquisition Cost (CAC) dropped by 40% via ad copy optimizations

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