Selling 30+ Franchises in 1 Year and Standardizing Ad Workflows
5 years of experience in B2C bankruptcy lead generation: engineering high-converting landing pages, quizzes, and running Yandex, Google, and MyTarget ads for franchisees.
Challenge
A consumer bankruptcy service network wanted to scale its franchise model. The goal was to attract new franchisees and supply existing franchise owners with turn-key local lead-generation campaigns.
Solution
Configured search campaigns targeting prospective franchise buyers. Over 5 years, we identified the best-performing ad sets, designed responsive landing pages and diagnostic quiz templates, and packaged Yandex/Google/MyTarget configurations with automated lead sync into Bitrix24 to be deployed instantly for new franchisees.
Results
- Sold over 30 franchises across Russian cities within the first year
- Built a turn-key local lead generation pack for newly onboarded partners
- Designed interactive qualifying quizzes reaching lead conversion rates of up to 12%
- 5 years of successful campaign management and scaling in the bankruptcy vertical
Services Used in this Project
All Services →Performance Marketing
Comprehensive performance marketing: targeted and paid search advertising with deep analytics, CPA optimization, and proven ROI growth.
Web Development
Engineering high-speed, modern websites and web applications on Next.js with custom UI/UX design and integrations.
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