Doubling Online Brand Popularity and Slashing CPL by 5x
2 years of leading digital marketing for a major regional bank: ad optimization, banner design, social network promotion, and collaborating on a new website with Artemy Lebedev Studio.
Challenge
The regional bank faced high customer acquisition costs for credit and deposit products. The brand's digital presence lagged behind federal competitors, and the website's legacy interface resulted in poor conversion rates.
Solution
As Head of Digital Marketing, we restructured keywords, segmented campaigns, and set up advanced web analytics. Conducted UX/UI conversion audits, deployed new visual ad creatives for social networks, and coordinated with Artemy Lebedev Studio on engineering the bank's new website.
Results
- Online brand awareness and search popularity doubled
- Cost Per Lead (CPL) was reduced by 5x over 2 years of management
- Website conversion rate (CR) improved by 45% after micro-UX changes
- Launched the new modern bank website designed in collaboration with Artemy Lebedev Studio
Project Gallery
Interface layout of the mortgage loan section
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