High-Converting Medical Landing Page for Kinesitherapy Center
Designing a lightweight medical landing page using the PmPHS framework, with interactive segmentation of health issues and targeted Yandex search ads.
Challenge
Medical websites are often slow, text-heavy, and fail to generate sales. The client needed to structure a large volume of medical treatment data, rates, and symptoms into a user-friendly layout that drives high-quality bookings for initial visits.
Solution
Designed a fast website without a heavy CMS, sorting conditions into 4 interactive hover-driven tabs. Structured the user flow using the PmPHS model (highlighting patient symptoms and risks of delay). Launched hyper-targeted Google/Yandex search campaigns matching search intent for specific back/joint conditions.
Results
- Lead-to-clinic visit conversion rate reached 33.9%
- 42.1% of visiting patients immediately purchased a full rehabilitation course
- The complete web development and marketing budget was fully paid off in the 1st month
- Over 80% of all registrations are generated from the hero section due to an optimized CTA
Project Gallery
Main page design mockup on MacBook
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