Boosting Fitness Club Revenue by 70% and Exceeding Sales Targets
Designing a new conversion-optimized website, restructuring the sales funnel with the Sales Director (with a 30% price increase), and running social media ads on VK and Instagram.
Challenge
The fitness club network continuously missed membership sales targets. Social media ads generated cold leads that did not convert, customer acquisition cost was high, and average order value was low.
Solution
We engineered a modern website and dedicated campaign landing pages. Collaborating with the Sales Director, we optimized the sales funnel and raised membership prices by 30%. Deployed targeted social ads on VK and Instagram leveraging look-alike audiences, customer database retargeting, and interest segments.
Results
- Monthly membership sales plans are consistently exceeded (100%+)
- Cost per acquisition (CPA) was slashed by exactly 2x
- Revenue increased by 70% due to higher average tickets and new customer acquisition
- Built a robust customer database for retargeting and repeat sales
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