PerformanceE-commerce
Scaling Paid Search Campaigns with 320% ROI Growth
Optimizing ad spends, implementing end-to-end analytics, and running custom creatives for a major online cosmetics store.
Key Metric+320% ROIincrease in online sales
Challenge
The client suffered from declining ad efficiency while scaling budgets. The Cost Per Acquisition (CPA) exceeded margins by 15%. Goal: lower CPA and scale sales volume.
Solution
We implemented custom end-to-end attribution from click to closed CRM sale, eliminated non-converting ad placements, built new ad assets, and segmented target audiences based on predicted LTV.
Results
- Return on Ad Spend (ROI) reached 320%
- Customer Acquisition Cost (CPA) was slashed by 35%
- Repeat purchases grew by 45% via targeted cohort marketing
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