Slashing Lead Costs by 80% and Boosting Dental Clinic Revenue by 3.5x
Deploying targeted ads for core dental practices (implants, veneers, braces, prosthetics) with unique copy structured for each keyword group.
Challenge
The dental clinic network received expensive, unqualified leads. Most inquiries were for low-margin checkups, while high-value procedures like dental implants, veneers, and braces lacked bookings.
Solution
We structured separate ad campaigns for key dental services: implants, veneers, braces, prosthetics, and general treatments. For each, we developed specific ad groups emphasizing doctor experience, warranties, and in-house installment plans, connecting ad conversions directly to the Ident dental CRM to track completed patient visits.
Results
- Cost Per Lead (CPL) was reduced by 80%
- Landing page conversion rate improved by 30% due to highly matching offers
- Clinic revenue grew by 3.5x within 3 months due to high-value implant and orthodontic bookings
- Built and optimized over 15 distinct campaigns matching each dental service area
Services Used in this Project
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