Securing a Multi-Million Ruble Wholesale Order One Week After Launch

Setting up search campaigns on Google and Yandex Direct targeting commercial transactional keywords for ASIC miner sales.

Key Metric7 днейtime to first wholesale deal

Challenge

The company supplied mining hardware (ASICs) from China. Search competition was extreme, with CPCs reaching hundreds of rubles. The goal was to secure wholesale buyers quickly without ad spend waste.

Solution

We built a tight keyword core focusing on high-intent transactional terms (e.g. 'buy ASICs wholesale', 'ASIC supply from China'). Launched targeted search text ads on Google and Yandex, filtering out non-commercial terms.

Results

Secured a multi-million wholesale order within 7 days of campaign launch
Target Cost Per Lead was 35% lower than the market average
Established a proven advertising framework ready for scaling budget spends

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